Jennifer Lopez - “Hold It, Don’t Drop It” Music Video

Jennifer Lopez promotes her new scent Deseo

With her new scent, Deseo, Jennifer Lopez presents a diamond in the rough — or at least, that's what the bottle is intended to resemble. The fragrance is the first of Lopez's beauty projects to reference her Latino heritage. Due out in February, it could generate more than $20 million at retail in the U.S. in its first year on counter.

Five years after the launch of her first blockbuster scent, Glow by JLo, Jennifer Lopez is shifting the focus of her beauty business to complement her personal life.

Her new scent, Deseo, references Lopez's Latino heritage, unlike most of her earlier scents — which include Glow, Still Jennifer Lopez and Miami Glow. It will be launched in February.

Lopez admits that her ride through the beauty world has been quite the education. In 2002, she single-handedly revived the celebrity genre by racking up first-year global sales of $100 million with her maiden fragrance, Glow.

Since then, the category has had a rush of entrants, including Gwen Stefani, Sean "Diddy" Combs, Usher, Sarah Jessica Parker and Mariah Carey.

"The celebrity fragrance category is huge now and it's very competitive — it has changed a lot [since my entry into it]," said Lopez. "I really had no clue what to expect when I created my first fragrance, but like every other artistic endeavor I do, I just listened to my gut and made sure that I expressed myself completely. I was lucky that I found the right partner with Coty — who encouraged my creativity and really brought my vision to life."
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Jennifer Brings the Lopez Effect to Allure

Fans of the performer knew her period of lying low wouldn't last forever—and now, Lopez is back with a bang (and a bump?). J Lo graces the cover of the November issue to promote her upcoming album Brave and a film she has in production, called Love and Other Impossible Pursuits. Her sixth studio album, Brave, is out now, and she posed for Allure's November cover, shot by Michael Thompson, at Pier 59 Studios West in Santa Monica.
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Jennifer Lopez - ‘Arena’ Magazine November 2007

Jennifer Lopez takes the November 2007 issue of Arena Magazine, where she gets wet and wild.

Jennifer Lopez Open to Plastic Surgery

Jennifer Lopez would be prepared to plastic surgery.

The 'Do It Well' singer has admitted she may consider going under the
surgeon's knife if her looks start to fade in the future.

She told Britain's BBC Radio 1: "You never know. I wouldn't rule it out, no,
and I don't judge anybody who has had work done. You don't know how you will
feel when you reach a certain age."

Jennifer also revealed she had a dispute with husband Marc Anthony about
which songs to include on their upcoming joint tour.

She said: "Marc loves my song 'If You Had My Love'. But because it was my
first song, I sang it so much that I never want to hear it again.

"He wanted me to sing it on tour, but I just said, 'No, I don't want to!' "
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Jennifer Lopez promo new album “Brave”

Here are some promo shots for Jennifer Lopez’s new album “Brave,” out Oct. 9. Blingin’ (albeit useless) sunglasses!!!!!

“This album is more of what people and my fans are used to,” Jennifer has said. “You know, just kind of dance, funk, R&B, hip-hop, all that stuff, all mixed up together to make some great pop music.”

New video Jennifer Lopez "Do It Well"

Just Jennifer

Leave it to Jennifer Lopez to turn the red carpet into her own fashion runway! The singer-actress let it flow in Roberto Cavalli at the opening of the Just Cavalli New York flagship store on Friday, where Jessica Simpson also stopped by.